Internet marketing strategy merely employs the traditional marketing strategies, but uses the internet as a medium. Through the use of internet as path in reaching out to others, an advertisement can reach many places with different time zones before a month expires.
The popular internet marketing strategies are: Search Engine Optimization, Banner Advertising, Newsgroup, Forums, Email Advertising and Online Press Release.
Search Engine Optimization is a complex marketing technique where in a site is ranked together with other sites. If the ranking is high, it appears on top of the of the results of the search engine. The popularity of a site is known through search engine results.
Banner Advertising is a marketing technique where-in an advertisement assumes the form of a banner that appears on the top part of a page. Eye-catching headers in bold letters, celebrity gossips and unique graphics are mostly used in this kind of marketing strategy.
Newsgroup is another marketing strategy where a person can post a message according to the agreed on-topic of an online community. Newsgroup is created because many people with different nationalities bond together in one online community so as to exchange information regarding their common interest. Forum (commonly termed as bulletin boards, discussion forums or groups, message boards or as web forums), is the same in concept as a Newsgroup. People of different nationailites are bonded because of one common interest also. By merely sending an advertisement through this community, a product can reach out to millions of members. It is unfortunate that some will just shrug off this advertisement because it is outside the topic of interest.
Before, advertisements are sometimes sealed in an envelope and sent to mailboxes. This is extremely expensive because of the use of paper, print and payments for mail service. Today, apart from a mailbox, everybody has an email (or electronic mail) account. Advertisements are sent through this account, thus, saving more and spending less. Also, there is a 99% assurance that the promotions and other advertisements are received and most likely read by the recipient.
Press releases are verbal and written answers of certain personalities in response to questions placed to them by other individuals, usually by the press. Online press release is also incorporating this kind of technique but can be viewed only through internet access.
In the future, new and improved internet marketing strategies will spawn. It will be more aggressive, innovative and colorful that will cater to all individuals. There will probably come a time that people will purchase goods only through the internet due to their knowledge of online advertisements of products.
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